Modalitá di erogazione:
tradizionale

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Organizzazione didattica:
lezioni

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Metodi di Valutazione:
mista

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Anno di Corso

• Primo Anno

• [ Lauree Magistrali ] Corso di Traduzione Specialistica dei testi

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Anno Accademico:
2008/2009

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Risultati di Apprendimento:
Declarative knowledge: a grounding in certain fundamental concepts of verbal persuasion.  Procedural knowledge: ability to apply these concepts when analysing spoken or written texts.          

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Attivitá di supporto alla didattica:
The practical part of this course consists of esercitazioni devoted to developing writing, speaking, listening and reading skills. For details of level, materials used and timetable please see either the notice board outside the offices of the Collaboratori ed Esperti Linguistici (Studios 6B and 6C on the ground floor of this Faculty), or the appropriate part of this website dedicated to personnel (Collaboratori ed Esperti Linguistici). 

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Testi di riferimento:

• Persuading People: an Introduction to Rhetoric, R. Cockcroft & C. Cockcroft, 2^nd edition, Palgrave Macmillan, 2005.
  
• The Language of Advertising: Written Texts, A. Goddard, Routledge, London, 1998.    
  
• * Supplementary reading material will be indicated in the lesson.      
  

IT IS ESSENTIALTHAT STUDENTS POSSESS THESE TEXTS AT THE BEGINNING OF THE COURSE

Programma del corso:
TRADUZIONE LETTERARIA DEI TESTI  

 

LINGUA INGLESE – PRIMO ANNO
Programma Anno Accademico 2008/09
Dott: Geoffrey Gray:  RHETORIC AND PERSUASIVE LANGUAGE

The course aims to provide a theoretical and practical introduction to how verbal persuasion is used today for many different purposes. Referring to concepts drawn from traditional rhetoric as well as more recent theories concerning, for example, legitimatisation and evaluation, we will look at how spoken and written texts can be analysed in terms of their persuasive strategies. 

 * For the programme concerning the practical part of this course (esercitazioni), please see either the notice board outside the offices of the Collaboratori ed Esperti Linguistici (Studios 6B and 6C on the ground floor of this Faculty), or the appropriate part of this website that is dedicated to personnel.

Lesson 1: Introduction
Overview of course ▪ Rhetoric defined ▪ Rhetoric in history ▪ Rhetoric in modern linguistic theory: Jakobson and Sassure, Bakhtin, Halliday, Discourse theories ▪ Exemplar: the rhetoric of Catch 22. (See Cockcroft and Cockroft, pp.1-27)
Lesson 2: The Persuasive Repertoire
Lexical choice in literary and functional persuasion ▪ Sound patterning ▪ Figurative language or tropes (metaphor, metonymy, synecdoche, irony, mislabelling) ▪ Schematic language (antithesis, puns and word-play, syntactic devices, repetition, amplification and diminution, tricks and ploys). (See Cockcroft and Cockroft, pp.161-189)
Lesson 3: Personality and Stance
Personality ▪ Stance (the persuader and the self, the persuader as humorist, persuader and topic, persuader and audience) ▪ A model of the communication situation. (See Cockcroft and Cockroft, pp.28-39)
Lesson 4: Personality and Stance in Practice
Functional persuasion (examples from advertising and political discourse) ▪ Literary persuasion (examples from Austen and J.D. Salinger). (See Cockcroft and Cockroft, pp.40-54). ▪ Extension: ‘Foreigners’: reading of Enoch Powell’s 1968 ‘Rivers of Blood’ speech*   
Lesson 5: Pathos and Emotional Engagement
Emotion: Universal and Contingent ▪ Emotion and Prejudice ▪ The Orientation of Emotion ▪ Orientation and Engagement (orientation via phatic, metalingual and poetic language, and the ‘emotional laser’. (See Cockcroft and Cockroft, pp.55-68)
 
Lesson 6: Pathos and Emotional Engagement in Practice
Reverse bias (how to manipulate your audience into reversing their opinion): Mark Anthony’s manipulative address to the crowd in Shakespeare’s Julius Caesar. ▪ Examples of emotional engagement in functional and literary persuasion (See Cockcroft and Cockroft, pp.69-80). ▪ Extension: ‘Louis must perish because our country must live’: reading of Robespierre’s 1792 speech demanding Louis XVI’s execution without trial*
Lesson 7: The Persuasive Process
Ideas of order (e.g., comparison of persuasion in ancient Rome and Labov’s account of oral narrative in New York) ▪ the Question of Genre ▪ Hunston and Thompson’s theory of evaluation. (See Cockcroft and Cockroft, pp.135-146). ▪ Extension: ‘Mirror images of worlds apart’: reading of speeches in 2001 by President George W. Bush and Osama bin Laden*
 
Lesson 8: Variations and Examples of Persuasive Ordering and Genres
The ‘body metaphor’ in Queen Elisabeth I’s speech (9 August 1588) ▪ Examples of persuasive ordering and genres in functional and literary persuasion. (See Cockcroft and Cockroft, pp.146-160)