Lingua Inglese 2 A.A. 2007-08

Laurea Specialistica in Lingue e Linguaggi

Lingua Inglese 2 (Laurea Specialistica in Lingue e Linguaggi)

The theoretical part of this course will address issues within the specific text-type of the language of advertising, including specific language patterns and the interplay between visual and verbal language in this kind of text. Students are expected to bring their own examples and case-studies when sitting for the oral exam.

Main textbook: A. Goddard, The Language of Advertising, London, Routledge. Second Edition